Selling your home on your own is a big undertaking and one that may require you to learn a few new skills and do a few things you’ve never done before. There is more to successfully marketing and selling a home than just sticking a sign in the yard…there is also:
State mandated disclosures
Just because you are selling your home on your own doesn’t mean that you don’t have to comply with the laws regarding seller disclosures.
Competitive pricing
How did you determine who your competition is and how to best position yourself to sell?
Fair Housing guidelines
Federal laws are in place to prevent discrimination against several protected classes of citizens. Do you know what they are?
Staging
Are you able to look at your own house with an unbiased eye and from the perspective of potential buyers? Do you know where to find reputable stagers who can help you present your home in the best light?
Marketing and advertising
Over 80% of buyers start their home search on the internet. Are you advertising on more than just Craig’s List to reach those buyers?
Ensuring potential buyers are pre-qualified
Do you have a working relationship with multiple lenders to refer unqualified buyers to?
Rearranging your schedule to accommodate showings
Are you prepared to be available 7 days a week to show your home to buyers?
Negotiation of contract terms and conditions
Are you experienced in negotiating all of the details that make up a purchase agreement while protecting the interests of both buyer and seller?
Inspection coordination and responses
Are you prepared to be available for various home inspections (full home, termite, plumbing, etc) and to renegotiate your contract after they are complete?
Providing comparable sales to the appraiser
Real estate professionals typically meet an appraiser with comparable sales to back up their contract price. What information are you prepared to provide?
Closing coordination with mortgage company and title company
Keeping a sale on track and closing on time requires a good deal of follow up – do you have time?
I’ve talked to many people who have sold their own home in the past that swear they would never do it without an agent on their side again – and they sold during a strong real estate market! Are you wearing too many hats trying to juggle the sale of your West Bank home on your own? Contact Lisa Heindel for a comprehensive marketing plan that leaves the hard work to a professional REALTOR who is used to wearing all of those hats with ease.
Copyright 2008. West Bank Living All rights reserved.
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